Moses with the Tablets — by Dan Lynn

By Dan Lynn

When we built our first internet company, it was 1999 and the web was still new to most enterprises. Companies knew it mattered but had no idea how to use it to drive brand awareness, brand engagement, or sales. We'd figured a lot of that out, so when I sat across from a prospective client, they'd look at me like I was Moses coming down with the tablets — like I had all the answers.

I didn't, of course. Nobody did at that stage. But we'd done the work to be genuinely ahead, and that was enough. It happened again years later when we launched RelevantNoise, one of the first AI-powered social-media-mining companies. Same look across the table.

I'll be honest — it's one of the best feelings in business. Not because of ego, but because it means you've built something real, early enough to matter, and people trust you to guide them through it.

And here's what excites me now: that opportunity is wide open again with AI. Do the work, get genuinely ahead, and you can feel like Moses with the tablets.