Follow The Goosebumps — by Dan Lynn
By Dan Lynn
Have you ever sold something that gets you so excited that it gives you goosebumps when you talk about it? Well, it is an amazing feeling. It's easy to sell because customers can feel your passion. So, my advice is to start a business that gives you that feeling. If you already have a business, introduce new products and/or create a company vision statement that gives you that feeling. At the end of the day, create goosebumps and follow them. Then, just watch the magic begin to happen.
Questions this Key Learning answers
How do I choose a business idea I will stay excited about?
Dan Lynn advises following the ideas that create genuine excitement—the ones that give the founder “goosebumps.” Our analysis adds that this feeling can reveal work with enough intrinsic pull to sustain persistence, learning, and creativity through difficult periods. Customer problems that naturally make someone speak with energy may point toward the right opportunity.
Can genuine excitement make it easier to sell a product?
The author says selling feels easier when customers can sense genuine passion. Our analysis explains that enthusiasm travels through voice, expression, and attention, signaling that the founder truly believes in the product. Passion cannot replace usefulness or evidence, but it can earn the customer attention needed for both to be considered.
What if my current business does not give me goosebumps?
For an existing business, Dan Lynn suggests introducing new products or creating a company vision statement that restores that feeling of excitement. Our analysis adds a practical test: notice whether the team feels genuine conviction and whether customers confirm real value. The goal is to follow authentic energy while supporting it with proof and delivery.